https://www.studio-curious.com/blog daily 0.75 2026-04-28 https://www.studio-curious.com/home daily 1.0 2026-04-28 https://images.squarespace-cdn.com/content/v1/5ec7dd72b4d54d5d37e77531/1595101837771-1WH6YU37AB9FLNU683W7/2modern-logo.png Studio Curious - Digital Marketing 2MODERN logo with a blue molecular structure icon and the text '2MODERN' and the tagline 'Beautiful Design Since 2003'. https://images.squarespace-cdn.com/content/v1/5ec7dd72b4d54d5d37e77531/1595101937064-NM4N2CAUZVL0O806AI0P/verspreiden-logo.png Studio Curious - Digital Marketing Verspreiden.com logo with three arrows in gray and red pointing right, and text indicating it is a brand of Trainews Media. https://images.squarespace-cdn.com/content/v1/5ec7dd72b4d54d5d37e77531/1595103162044-OV77QGU5OH7X31TWH8RF/elbmarketing.png Studio Curious - Digital Marketing Logo with a circular wave icon on the left and the words "elbm marketing" written horizontally, with "elbm" in black and "marketing" in a teal color. https://images.squarespace-cdn.com/content/v1/5ec7dd72b4d54d5d37e77531/1595101937350-38PBPQCVOUWTJJF4D1UF/watson-logo.png Studio Curious - Digital Marketing Logo for Watson & Associates with silhouettes of a person's profile in black and blue, and the text 'performance improvement' underneath. https://images.squarespace-cdn.com/content/v1/5ec7dd72b4d54d5d37e77531/1595103161624-TW5963EK9RRNEWSPPXOD/envoker-logo.png Studio Curious - Digital Marketing A logo with a red circular design resembling a letter 'C' and an arrow, with the word 'envoker' written below in black text. https://images.squarespace-cdn.com/content/v1/5ec7dd72b4d54d5d37e77531/1595102153893-IKNYE01H02HYLEHMENK0/wondrousink.png Studio Curious - Digital Marketing A logo that reads "Wondrous INK" with a butterfly and three star illustrations surrounding the text. https://images.squarespace-cdn.com/content/v1/5ec7dd72b4d54d5d37e77531/1595103161897-PVAE2RE7CDMZEGA0WHQP/allaround-logo.png Studio Curious - Digital Marketing A logo with the words 'sound' and 'digital' inside a circle, with a black line orbiting the circle, set against a teal background. https://images.squarespace-cdn.com/content/v1/5ec7dd72b4d54d5d37e77531/1595103162047-ZY7F2L1FMQ46M8GO9PGF/tale.png Studio Curious - Digital Marketing A white background featuring the text "Tale Digital" in bold black font, with a subtitle "Online Marketing Experts" in gray smaller font underneath. A blue semi-circle graphic is partially visible on the right side. https://images.squarespace-cdn.com/content/v1/5ec7dd72b4d54d5d37e77531/1595099210470-ZCOXHRNETTQLWGNAPDBG/IMG_5511.jpeg Studio Curious - Digital Marketing - About Jaap Willem van de Plasse I'm Jaap Willem van de Plasse, a senior strategy consultant based in Breda. I've been doing cross-border digital marketing for fourteen years, the last decade running Studio Curious independently. Most of my current work is for European D2C brands scaling into other markets, and for scale-up marketing teams who want senior support without adding to headcount. https://images.squarespace-cdn.com/content/v1/5ec7dd72b4d54d5d37e77531/1595099912976-SNVXPR9YH38Q9ZLSB8UK/IMG_0319.jpeg Studio Curious - Digital Marketing - Paid Performance Cross-border paid media is the part of the work I get hired for most. The reason is that channel behaviour changes when you cross a border, and most teams underestimate how much. What works on Meta in the Netherlands often falls flat in Germany. Bidding behaves differently, and audiences read creative differently in each market. I run paid media that finds its feet quickly in a new market, instead of spending six months learning what should have been thought through up front. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847760973-X5KYS9GW8IKNKKBI4PH1/image-asset.jpeg Studio Curious - Digital Marketing - Brand Strategy It all begins with an idea. Paid performance without brand infrastructure is rented growth. You're buying attention you don't own, and there's nothing to compound. The brands I work with build a position that makes paid cheaper over time, because the brand is doing the selling before the ad fires. https://www.studio-curious.com/contact daily 0.75 2025-08-27 https://www.studio-curious.com/cookies daily 0.75 2020-08-01